Enter LoadStop, a logistics technology startup that launched last year. The company was young enough that at
first Primelink didn't consider them a serious contender as a TMS provider.
It didn’t take long for the team to change their minds. “We realized these guys get it,” said Vraitch.
Get trucking, that is.
LoadStop co-founder Raza Khan grew up in a trucking family. He decided to launch the company after surveying
the market and finding a gap in technology services targeting small-to-midsize carriers.
The company’s SmartTMS is a next-generation transportation system that automates client operations, from
dispatch to compliance, invoicing, load management and freight matching.
Among the draws for Primelink was LoadStop’s ability to filter information to focus on specific workflows,
“The mental model they have is not of the software developer but the end user,” Vraitch said.
Elaborating on that claim, Vraitch said although all the information is contained within the LoadStop
SmartTMS, the easy-to-navigate interface customizes data for specific users.
“The person doing the planning doesn’t care about fuel,” said Vraitch. “They want to know about the load:
where it is picking up and where it is delivering. Those are the important things to them.”