Rafique is the co-founder and CEO of LoadStop, a technology startup that aims to transform trucking by
digitizing and automating manual tasks, freight matching and logistics processes.
The company offers an array of services, ranging from a carrier-focused TMS to an autonomous dispatcher,
all aimed at enabling smarter planning of shipping and trucking routes.
Its Visibility 360 tool provides end-to-end real-time visibility of transportation operations. Specific
features include customizable delivery, detention, geofencing and notification configuration.
Ticking off a list of benefits and applications, Rafique said Visibility 360 enables real-time insight into
loads, and with geofencing can pinpoint when a driver is about to reach their drop-off location.
Loadstop then feeds that information into its system, automatically notifying carriers and shippers of the
truck’s whereabouts, said Rafique, a serial entrepreneur who co-founded LoadStop in April 2020.
Traditionally trucking companies have relied on manual processes such as phone calls and emails to monitor
drivers and cargo, he observed. Digital tracking and notification are a vastly more efficient way of
communicating, from a time- and cost-savings perspective.