How Gillson Trucking Runs a 300+ Truck Fleet on an AI-First TMS
Gillson Trucking, an asset-based carrier running freight in all 48 states, retired its legacy system and moved dispatch, tracking, and accounting onto LoadStop giving shippers the real-time visibility they had been asking for.
300+
Trucks
350+
Trailers
90M+
Miles Driven
100+
Satisfied Clients
Founded 2011 · Asset-based carrier · Operating in all 48 U.S. states
About Gillson Trucking
An asset-based carrier built on trouble-free service
Gillson Trucking is a growing asset-based transportation company providing long- and short-haul freight transportation and logistics services across all 48 US states. The company has built its reputation on trouble-free service, handling customer shipping needs and delivering reliable solutions for more than 100 clients.
As Gillson Trucking scaled past 300 trucks and 350 trailers, the team needed a TMS that could keep pace with that growth, connect cleanly to its existing accounting system, and give shippers the transparency they expected without adding more manual work for dispatch.
2011
Founded
All 48 States
Fleet Coverage
LoadStop TMS
Platform
The Challenge
Real-time visibility without pulling drivers off the road
Ruska Meads, VP of Sales at Gillson Trucking, told LoadStop that the company's biggest challenge was earning and keeping customer trust, which meant staying transparent about exactly where a shipment stood at any given moment.
Delivering on that expectation ran into a hard operational limit: drivers could not reliably report location, temperature checks, and ETA on every load, especially while resting or driving in poor conditions, even with dispatch staffed 24/7.
Visibility
No automatic way to capture location, temperature, ETA, and road conditions directly from the truck as it moved.
Driver Workload
Constant call-ins for status updates competed with a driver's actual job: driving safely and resting on schedule.
Legacy System
The prior TMS couldn't act as a single system of record across dispatch, tracking, and accounting.
Accounting Fit
Any new platform had to work with Gillson's existing, complex accounting setup, not force a replacement.
“There are various reasons for choosing LoadStop over others. However, the most important one was that our company was looking for a TMS system to act like one umbrella for all departments. We also needed something that would support our growth and could work with our complex accounting system.”
Ruska Meads
VP of Sales, Gillson Trucking Inc.
The LoadStop Solution
One TMS standing in for the calls, the callbacks, and the spreadsheets
LoadStop replaced Gillson Trucking's patchwork of manual check-ins and a legacy TMS with an AI-First platform covering dispatch, tracking, maintenance, and accounting on the same load data.
AI Tracking
Automated check-calls text, call, or app-ping Gillson's drivers on a schedule and log the response straight to the load, catching updates dispatch used to lose.
AI Inbox
Routes shipment emails from Gillson's shippers and brokers to the right automated agent, so routine tracking and POD requests get answered without pulling a dispatcher off their work.
AI Dispatch Planner
Matches drivers to loads across 300+ trucks using real-time HOS data instead of a manual spreadsheet check, what actually made dispatch stress-free.
AI Document Validation
Checks every BOL and POD against the load the moment it's delivered, so a mismatch gets caught before it turns into an invoice dispute.
AI Invoicing
Requests PODs from carriers automatically after delivery and flags missed accessorials, plugging into Gillson's existing accounting system without rebuilding it.
Driver 360
Runs Gillson's hiring pipeline from application to DOT-compliant activation in one flow. One click creates the driver record in TMS, ELD, and comms simultaneously.
The Results
Less time chasing status, more time on customers
Gillson Trucking's CEO and VP of Sales described the shift in four concrete ways once LoadStop replaced the legacy system and the manual check-ins around it.
Simplified
Accounting got noticeably easier once AI Document Validation and AI Invoicing started catching mismatches and missed accessorials before they reached the finance team, instead of after.
Stress-free
Dispatching stopped being the stressful part of the day once AI Dispatch Planner took over HOS-compliance checking across 300+ trucks.
Redirected
Time that used to go into chasing status calls shifted into customer-facing work once AI Tracking and AI Inbox started handling routine updates automatically.
Reinvested
Money saved on manual operations went back into the fleet, funding additional trucks and trailers, without adding back-office headcount.
The impact behind Gillson Trucking's results
Gillson Trucking runs on the same tracking, dispatch, and billing automation used across LoadStop's carrier network, where fleets of a similar size and setup report:
95%
track-and-trace coverage across the fleet, automated mobile + ELD connectivity
40%
fewer late deliveries with real-time tracking and predictive exception alerts
90%
fewer A/R and A/P errors and exceptions once billing runs through automated validation
5–7 days
application to DOT-compliant, dispatch-ready driver with Driver 360, down from 2–4 weeks
2×
team productivity, alongside a 50% drop in operational errors
“I would recommend LoadStop as a one-stop TMS solution for transportation companies that are looking for quality and growing their customer base.”
Ruska Meads
VP of Sales, Gillson Trucking Inc.
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